Our Approach

Let’s start at the beginning.

Every project is unique, but they all start with one thing in common: we want to know everything. Where you started. Where you want to go next. What you value. Who your customers are and why they care about you. The only way to solve a problem is to understand it from every angle. Luckily, we’ve got a proven process to quench our insatiable curiosity.

Hello, we’re .

Hi, There! We’re Binaryswan.

Developer Project Owner (you) Specialist Project Manager Designer

Every Binaryswan project starts with collaboration. We learn everything about you, collectively define the project, set goals for the weeks to come, and determine metrics for success.

Getting to know you

Collaboration comes first.

Open and Honest Communication

Success starts with trust. Throughout the project you’ll always know exactly where things stand and where they’re headed.

A Dedicated Guide

Every project is assigned a dedicated project manager to keep things on target and keep you informed.

Partners from the get go.

Great collaborations result in great work. Your participation from start to finish is crucial. We rely on your expertise and feedback throughout the process to understand your business and your challenges. It’s all powered by partnership.

“Throughout every step of our process, Binaryswan took the time to understand our institution's unique needs and to find solutions that would serve us today and in the long-run.”


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Always Validation, Never Assumption

Research-driven design.

Communication & Content Audit

What do you need to say? How you should be saying it?

Competitive Analysis

Who is your competition and what are their strengths? What opportunities exist for you to stand out?

Interviews & User Testing

Who is your audience and how do they think? How can we validate every decision?

Knowing is half the battle

You can’t find the best outcome to a problem unless you explore all possible options. We immerse ourselves in your industry, learning through observation, interviews and analysis. When it comes time to sit down and solve the problem, we’re just as rigorous, testing solutions against real people to ensure we’re on the right path.

“We had heard quite a lot about Binaryswan’s services and we had already made our mind to approach them not only for their amazing work but also because they understand the client’s needs and what they have in mind and delivers it exceptionally well. Indeed, we made the right choice - BINARYSWAN!”

Will Green SplitSecnd

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Project Retrospective Extended Check-ins Research Execution Design Daily Check-ins Project Kickoff

An Adaptive Approach

Process Built for Progress

Never Fear the Roadblock

We anticipate and avoid obstacles by working smart at the onset and all along the way.

Continuous Iteration

A project is never truly done, results early and often move it in the right direction.

The End is Just the Beginning

This is a long-term journey and we’re never finished supporting your goals.

process built for progress.

Every project presents its own goals, audience, and opportunities. Our approach to great projects begins with a time-tested process that discovers and addresses the unexpected. Regular team and client check-ins keep things rolling. When the project ends, our relationship sure doesn’t.

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