Insights is a collection of resources created and curated by BinarySwan.


Insight 6 | September 15, 2018

Trendy Ways of Enhancing Website Homepages

by Adishri

Images and videos are the most popular options when it comes to enhancing website homepages. But are they the only techniques that form strong first impressions and make websites stand out?

No one can argue with the fact that these stylistic choices are time-tested and crowd-proven methods. Nevertheless, they are not the only options capable of doing wonders with front pages. Thanks to constantly evolving web technologies, each year we witness fresh trends.

New tricks and solutions encourage us to avoid banalities in interfaces. When it comes to something new the issue of compatibility does arise. It is not only a stumbling block but as a rule a “no” answer for majority clients. But let us be completely honest: Is there any solution that is 100 percent compatible with all browsers? (There are still people using IE6 and 7.) Chances are that whatever you choose to work into your project you will still need a fallback. So if plan B is unavoidable after all, why not to say “yes” to fashion?


1

360-Degree Panorama

Old habits die hard and if you find it difficult to ditch beloved methods then you can start with adopting an improved version of time-tested stylistic choices with interactive or non-interactive 360-degree panoramas.

360-degree panorama

The concept can be based on an image or video. Everything depends on the idea behind your project and budget. The trick can be seen in different types of websites, from those that represent car industry like the official website of Nova Skoda to those that intend to spread awareness of burning questions.


2

Parallax

If you do not like the idea of using images or videos on your homepage, then you can go for solutions that involve abstract art. One of the easiest ways is to adopt a parallax effect. It is hard to resist to the subtle sense of depth, especially when it is applied to a bunch of geometric shapes that are carefully scattered throughout the page such as Code Resolution.

Parallax

 


3

Play With Mouse Effects

In the spirit of mouse-related effects, there is another tiny, charming and actually not-so-new solution to try: Supply the mouse cursor with some kind of a “tail.” As a rule, this “tail” leaves traces or generates shapes or just simply kids around. Consider the Ursa Major Supercluster’s welcome screen.

Play with mouse


4

Animations

Another big area for experimentation is animation. From hand-crafted intros and dynamic canvas-based backgrounds to simple illustrations that are subtly set in motion, the approach of shifting from static to non-static is winning over fans.

While enlivened illustrations feel painfully familiar, abstract animations radiate of novelty and originality. Though, both directions are fascinating.

First, take a look at Synapses Creatives. Their homepage depicts a small working conveyor system and urban entourage. The idea is meant to portray the company’s sphere of expertise and at the same time show creativity.

Animations

For those that like abstractionism combined with unpretentiousness, the teams behind the Les Animals and I am Boom demonstrate the whole beauty of geometric simplicity brought into life. Les Animals begins their acquaintance with the online audience with an ingenious fluid-like canvas animation that is eye-catching. Nothing fancy in terms of design, yet it really works

Final Thoughts

“First impression is the last impression.” Do not underestimate its influence; make sure the first thing that people see on your website is something that you are proud of. It can be a spectacular picture, alluring visual effect, engaging interactive feature, outstanding animation or just an offbeat way of presenting a menu. Do not be afraid of trends since they are most likely help owners to strike users with awe.

What solution do you like most? Do you prefer experiments or improved versions of time-tested things?

Adishri

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