Your business has a new, fresh website that you love. And that’s great.
But your business needs morethan just a website. Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend their hard-earned money.
However, the first step, getting people to the website, is perhaps the most critical.
Think of it like fishing: Let’s say you want to catch some delicious trout in a lake.
Option 1: You could drag some nets beneath your boat and catch everything in your path. With this tactic, you’ll use up a lot of resources (especially money) for a poor result. You’d probably catch everything from underwater plants to garbage to all types of fish you didn’t want. Maybe you’ll get a couple trout, but only if you’re lucky, since that tactic lacks a strategy for particularly catching trout.
Option 2: You can buy the appropriate lure, bait and other equipment that will specifically intrigue the trout and get them to bite. Although this tactic takes more planning and know-how, it is the correct way to get the type of underwater creature you desire.
The same goes for your business’s website. You don’t want a ton of people going onto your site if they’re the wrong audience and won’t ever buy. You’re wasting their time and you’re wasting the money you spent on getting the people there. Ideally, you want your target audience (specific demographics who would benefit from your products or services) to visit your site.
Does your business experience any of these problems?
- The business’s website gets a lot of traffic but not enough leads or customers
- The site has very low returning visitor rates
- The site has measly traffic all-together (such as 40 visitors per month)
If so, then your business is probably falling victim to some of these most common online marketing faux pas: